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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
- Sales Rank: #23498 in Books
- Published on: 2015-06-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .65" w x 5.98" l, .94 pounds
- Binding: Paperback
- 312 pages
About the Author
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.
Most helpful customer reviews
17 of 18 people found the following review helpful.
The Missing Manual for Lean Startup and Lean UX Techniques
By Lane Halley
Jaime defines UX Strategy as "the intersection of user experience design and business strategy" I consider this book the "Missing Manual" for Lean Startup and Lean UX techniques.
I enjoyed reading UX Strategy because of the clear explanations, abundant examples and engaging writing style. It is well researched, current and appropriately credits other thought-leaders in this field. I appreciate the bonus interviews with prominent UX Strategists. It's a nice touch to to include a variety of perspectives on the subject.
This book has long term value because you can read it cover to cover to gain insight into UX Strategy, and later refer back to it for guidance as you work through your own product ideas.
13 of 14 people found the following review helpful.
Wonderful book
By Brian Clayton
I am the President for the UX Book Club of LA and out all the books on UX Strategy, this book is the best. Jaime did a wonderful job described the process of creating and validating digital products or services in an easy, fast and fun way. What I enjoyed most was her explanation of tasks and citing relevant case studies from past client she had worked with to make the methodology easier to understand and implement with my own ideas. I have already started using many of the techniques outlined in the book. Simple things that other books just don't have, like how to create an online ad for recruiting off of craigslist and many more. She has also has a UX Strategy Toolkit that gives you access to all the tools used in the book. If you want more than to be a "wireframe monkey", this is the book to get.
12 of 13 people found the following review helpful.
Excellent book for beginners or experienced alike
By Paul Vachier
I'm a Web Developer with a lot of experience building websites but not much experience in crafting complex user experiences. I also didn't know the difference between UX strategy and UX design before reading this book, despite having been involved in digital production for about 20 years. By the end of the first chapter however, I already understood what UX strategy vs UX design was all about and felt highly motivated to dig deeper into the nitty gritty of UX strategy, which is really more about the BIG PICTURE involved with designing digital interfaces.
While the first chapter masterfully introduces the concepts of UX strategy and removes all the confusion about various industry buzzwords and lingo associated with UX, the rest of the book gives you the real, bonafide, battle-tested tools needed to apply yourself and become a successful UX strategist. It offers a step-by-step process on how to analyze your product(s), potential customers, competitors, value proposition, etc. and create killer user experiences. And it does so with lots of solid info, clear examples, and no fluff. There's even a section at the end where she interviews several top UX strategists to get their take on UX and where things are going.
Clearly Jaime has a lot of experience in this field, both as a creator of user experiences and as a teacher, having taught for many years at both UCLA and USC, among other schools. Despite this she doesn't come off as some boring academic, but rather as a straight-talking, easy to follow coach who also motivates you about the topic. I think that much of what she has learned and taught over the years is offered in this book in a very well-written, clear and digestible fashion (it's also much cheaper than taking a class at USC). By the end of the book I felt like I could confidently give a lengthy talk on the subject, or go out and start seeking clients to aid with their UX development. I think just about anybody could read this book and walk away with the tools and know-how to become a successful UX strategist, everything you need is here.
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